We actually budget all the time, yes we budget our money but we also budget our time. We budget the amount of attention and effort we apply. We also budget our opportunities.
As I continue to work with new clients they start to see where they have been allowing big expenses (decisions) without ensuring they have the income (knowledge and education) to balance the budget - to keep in the black (succeed).
Every transaction needs to be resourced financially, resourced with time, resourced with your product or service and resourced with people. What is important is you take the opportunity to gain the knowledge, education and wisdom to manage your budget and ensure you also budget for profit with every opportunity.