Most business owners measure their sales numbers including average $ sale and lead to conversion however some business owners take this a step further and measure these numbers by sales person, conversion points and products/servicesIt is these businesses that go that next step who are able to enhance their sales process with strong marketing collateral and a sharper sales process enabling them to shorten the conversion time, reduce acquision cost and make more profitable sales
Most businesses do track their number of sales however many tend to only compare current numbers with those of past time periods. Businesses that compare figures to what they want them to be in the future have a very different result. Your objective should not be to see how far you've come in the past year - it should be to track your progress against where you hope to be in the coming year
