Selling should be based on emotion, entertainment and education
Assume that the lifetime period a customer continues to buy from you might be seven to ten years on average. Multiply the average sale value by the number of times that you expect to see that customer each year. This will give you some idea as to what that customer is potentially worth to your business Read More...
For some businesses COS is easy to establish - they buy an item then on-sell it with a markup however most businesses have to do something to that item or incur costs related to that item before being able to on sell it even if it is just time - there is still a value that needs to be placed on that time Read More...
Most business owners measure their sales numbers including average $ sale and lead to conversion however some business owners take this a step further and measure these numbers by sales person, conversion points and products/services Read More...
The vast majority of New Zealand businesses do not reach the second or third generation. In most cases the reason for this is that there has been improper planning and the reluctance to accept the inevitable that all business people must retire or die at some stage. Read More...